About ASSAF Apparel
ASSAF Apparel is a modern American lifestyle brand built on heritage, precision, and disciplined growth.
Founded by the team behind BSW Distribution, ASSAF represents the evolution of over a decade of nationwide retail experience. What began as large-scale product distribution across thousands of retail locations has grown into a focused brand rooted in quality, identity, and long-term vision.
The name ASSAF carries deep meaning — historically associated with leadership, craftsmanship, and gathering strength. Today, that spirit is reflected in clean design, premium materials, and disciplined execution.
Our products are designed for individuals who value structure, resilience, and understated confidence. From headwear to expanding lifestyle categories, every piece is built with intention.
Backed by Real Infrastructure
Unlike many emerging labels, ASSAF is supported by the operational strength of BSW Distribution — a nationwide distribution company serving retail partners across the United States.
That foundation provides:
ASSAF is not a concept brand.
It is built on real commerce, real distribution, and real growth.
Our Vision
ASSAF Apparel is designed to expand thoughtfully across lifestyle categories while maintaining focus on brand integrity and disciplined growth.
We believe strong brands are built over time — not rushed, not reactive, and never diluted.
This is only the beginning.
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